WELLSurvey™

A groundbreaking national probability study representing half the US households measuring consumers’ attitudes, behaviors, health metrics and beliefs around their health and wellness practices to uncover new actionable market segments and brand positioning.

Part Of Everyday Living

The wellness-to-wellbeing evolution is now a global phenomenon.

Wellness and Wellbeing Are Not The Same

Emotional health has become the primary evaluative signal.

The Role of Technology

Consumers are building integrated wellbeing ecosystems, not “wellness stacks.”

Establish Trust. Establish a Brand.

Science is the non-negotiable arbiter of trust.

Networking Correctly

Social media is ubiquitous but largely distrusted.

New Market Opportunity


WELLZoomers™ represent the most consequential consumer cohort in the market.

Step into the role


The wellness hospitality provider category lacks brand leaders.

Take the Leap


The strategic implications for industry product, service, and experience providers are clear and actionable.

Authors:

Kevin M Kelly

CEO/Member of Civano Advisory Services, LLC

Peter C. Yesawich, Ph.D.

Co-Founder, MMGY Global
Chairman, Hospitable Healthcare Partners, LLC.

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