WELLSurvey™

A groundbreaking national probability study representing half the US households measuring consumers’ attitudes, behaviors, health metrics and beliefs around their health and wellness practices to uncover new actionable market segments and brand positioning.

Part Of Everyday Living

Most consumers now integrate many health-related behaviors into their daily routines.

Wellness and Wellbeing Are Not The Same

Although both providers and consumers conflate these terms, they mean different things to consumers. Understanding these differences is key to effective market segmentation.

The Role of Technology

Technology has emerged as a vital tool in consumers’ pursuit and management of a healthy lifestyle.

New Market Opportunity

At least 52 million affluent U.S. households are interested in pursuing a healthier lifestyle.

Four Key Market Segments

An in-depth cohort analysis revealed four distinctly different market segments:

  • WELLfanatics — by exercise frequency
  • WELLsearchers — by use of spa/alternative medicine/healing therapies
  • WELLtrackers — by use of wearable devices to track health metrics
  • WELLzoomers — by age cohort

Authors:

Kevin M Kelly

CEO/Member of Civano Advisory Services, LLC

Peter C. Yesawich, Ph.D.

Co-Founder, MMGY Global
Chairman, Hospitable Healthcare Partners, LLC.

Get Access to the WELLSurvey™ Summary

Please fill out the form in order to receive the WELLSurvey™ Summary.
Contact Kevin Kelly to discuss the full in-depth WELLSurvey™ Report.

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