Resources, Articles, and Recognition
Boomer Values Realignment Study
The Boomer Values Realignment Study was conducted in an effort to measure the long-term psychological impact the economic downturn has had on people between ages 45 and 65 and how recent events affect their attitudes and spending habits, particularly in the resort and travel areas.
What is the purpose behind the study?
This 2011 study sought to measure the attitudes and values among this consumer segment to define a New Normal and identify those business areas that could provide the greatest growth opportunities. It identified the consumer growth in the health and wellness market, a desire for Boomers to more deeply connect in their personal relationships and the fissure in the country around culture and mistrust in institutions.
We sought to answer four core questions:
- Has the Boomer been jolted enough by recent economic events that it has impacted their worldview, values, attitudes, and lifestyle?;
- If so, are these long-lasting modifications that will impact consumer spending habits after an economic rebound?;
- How will these spending patterns affect the resort real estate and hotel industries?;
- If there is a New Normal, what is it and where are the business opportunities within these realigned values and emerging market niches?
Recognition
Our innovative work in wellness, sustainable design, and brand positioning has garnered industry accolades and awards. These recognitions highlight our commitment to excellence and our impact on transforming businesses across the hospitality, real estate, and spa sectors.
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Sensei plays to science of wellness
October 14, 2020
Sensei CEO Kevin Kelly focusing on movement, nutrition, and rest discusses plans for expansion with tech-driven wellness solutions.
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American Spa Professional’s Choice Awards, December 2012
December 2012
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American Spa Professional’s Choice Awards, December 2011
December, 2011
Favorite Spa Consultant, Rianna Riego. Global SpaVantage (Palm Springs, CA)
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Sunset
January 2004
Celebrating The Community of Civano for receiving the “Best New Community Award”
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Fortune
July 10, 2006
Ironic article about wellness President Kelly being an out of balance “Road Warrior” due to travel schedule.
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The Economist
January 6-12, 2007
Interview with Kelly about how the consumer is defining the emerging, mega-wellness category.
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